PHI Wins Two Communicator Awards for ‘Creative Excellence’
The Academy of Interactive and Visual Arts has awarded PHI two 25th Annual Communicator Awards, “the largest and most competitive awards program honoring creative excellence for communications professionals.” This year’s competition received more than 6,000 entries from the U.S. and around the world.
PHI’s Wisconsin social media education campaign from fall 2018 received an award of excellence, the competition’s highest honor, while our “Year in Review” on the direct care workforce received an award of distinction. In 2018, PHI earned an award of distinction for our two-year publication education campaign, #60CaregiverIssues. All three campaigns were art-directed and designed by RD Design.
Here are brief summaries of this year’s award-winning projects.
‘IMPROVING WISCONSIN’S HOME CARE JOBS’
What We Won: Award of Excellence (Business-to-Consumer Campaigns)
What We Did: Wisconsin, as with the rest of the country, faces a severe crisis in home care as more and more people reach older age and the workforce supply doesn’t keep up, largely because of poor quality jobs that spur high turnover. To help remedy this problem, PHI launched a multi-year initiative in collaboration with a cohort of Minnesota-based home care providers to transform the direct care job in their state, particularly in rural areas. Our fall 2018 social media campaign widened the audience on this project, targeting thousands of Wisconsin residents with four weeks of information, statistics, arguments, and worker stories—educating them weekly on the multiple dimensions of this problem and the vital need for this intervention. The more an audience becomes aware of a sweeping problem, the likelier it will be to act. See the campaign here.
‘YEAR IN REVIEW: THE DIRECT CARE WORKFORCE (2018)’
What We Won: Award of Distinction (Brochure, General Non-Profit)
What We Did: The landscape of the direct care workforce can change dramatically by the year, as emerging trends and new laws shape both these jobs and the entire industry. Yet these changes are difficult to follow for leaders who are aren’t immersed in this sector (yet might be personally invested in this workforce). Released in December 2018, our first-ever “Year in Review” responded to this challenge by synthesizing the latest demographic and employment statistics, policy and practice developments, media stories, and key publications related to the direct care workforce. We gave our entire sector a comprehensive, easily digestible synopsis of this workforce—the “cliff notes” of an increasingly complex subject matter. And in doing so, we further emphasized the valuable role that direct care workers play in everyday life. Read the publication here.
About the Academy of Interactive and Visual Arts (AIVA)
Founded in 2001, the Academy was launched as the International Academy of Visual Arts to bring together leading industry professionals with a shared passion for the arts and an understanding of the importance of recognizing the best creative work in the world. In early 2014, the Academy underwent a rebrand, changing its name to the Academy of Interactive and Visual Arts (AIVA) to reflect the integrated and connected nature of traditional and interactive media as they continue to rapidly evolve.
Now a diverse group of 600+ members from all 50 states and 15 countries worldwide, the AIVA’s core principles remain the same as we continue to honor, promote and encourage creativity by providing a benchmark standard of excellence for evaluating media design, production and distribution.