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#60CaregiverIssues Campaign Recap

Brief
March 20, 2019
#60CaregiverIssues Campaign Recap

In February 2017, PHI launched a 2-year public education campaign to identify 60 concrete solutions to the growing workforce shortage in home care. This publication summarizes the 60 ideas generated through the campaign, which sparked widespread interest from the long-term care field and extensive media coverage. It also received a 2018 Communicator Award for creative excellence.

Key Takeaways

In February 2017, PHI launched #60CaregiverIssues to help solve the workforce shortage in home care.
#60CaregiverIssues sparked widespread interest from the long-term care field and extensive media coverage.
#60CaregiverIssues received a 2018 Communicator Award for creative excellence.
 
Robert Espinoza
About The Author

Robert Espinoza

Vice President of Policy
Robert Espinoza oversees PHI's national policy, research, and communications division. He has been a national policy expert, communications strategist, and writer for 20 years.
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#60CaregiverIssues

We've launched a two-year campaign to help solve the country's caregiving crisis.

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