#60CaregiverIssues Digital Toolkit

SUMMARY: PHI's 60 Caregiver Issues public education campaign is tackling the caregiving crisis head-on. Beginning in 2017, we will release a new issue every 2-3 weeks for two years.

The campaign will address a broad range of public policy issues and workplace practices that impact our nation’s ability to build a skilled caregiving workforce and a sustainable and vibrant system of long-term services and supports. We welcome our partners to share any of the content we have created, and to sign up for updates at the campaign website.

CAMPAIGN WEBSITE: www.60CaregiverIssues.org 

HASHTAG: #60CaregiverIssues

KEY PLATFORMS


Campaign

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Issue 1

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SUGGESTED TWEETS

8 signs the #caregiver shortage is a crisis https://60caregiverissues.org/the-future-of-long-term-care.htm

#Caregiver crisis targeted by #60CaregiverIssues campaign http://bit.ly/2k65bx2


ISSUE 2

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SUGGESTED TWEETS

What are the 9 elements of a quality #caregiving job? #60CaregiverIssues

Is New York a model state for #caregiving jobs? Read the #60CaregiverIssues report.


ISSUE 3

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SUGGESTED TWEETS

500k in #caregiving workforce gained coverage under #ACA #60CaregiverIssues

If your #caregiver loses #healthcare, will you lose your caregiver? #ACA #60CaregiverIssues

QUESTIONS

If you have questions about the 60 Caregiver Issues campaign, contact Robert Espinoza, Vice President of Policy at respinoza@PHInational.org.

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