Tag Archive | "retention"

Innovative Practices Profiled in Two New PHI Case Studies

Benchmark Senior Living

A New England-based company that manages dozens of senior living communities and an Alabama long-term care facility are profiled in the latest case studies in PHI’s The Business of Caregiving series.

Benchmark Senior Living, headquartered in Wellesley, Massachusetts, provides its workers with plentiful career advancement opportunities, designed to maintain a high retention rate.

Benchmark also operates a unique “Culture Compensation” program, in which employees are monetarily rewarded for demonstrating values consistent with the Benchmark mission of providing quality care for residents.

The Birmingham-based St. Martin’s in the Pines, meanwhile, adopted The Green House model to better care for its nursing home residents.

St. Martin's in the Pines

The Green House model calls for a wholesale physical and philosophical reorganization of traditional nursing home-based care.

Under the Green House model, for example, direct-care workers — known as “Shahbazim” — provide a range of services, including personal care, meal planning, and laundry service for residents.

In turn, Shahbazim are empowered by being given additional responsibilities, including self-scheduling each day with their resident, and participating in self-managed work teams to manage the facility.

All Shahbazim are required to undergo a 120-hour training before working in a Green House facility.

Both Benchmark and St. Martin’s were selected to be subjects of PHI case studies because they exemplify PHI’s “quality care through quality jobs” approach to eldercare/disability services.

Four other Business of Caregiving case studies are available at the PHI Training & Organizational Development Services website.

The case studies, as well as a series of 20 best practice profiles, were made possible with support from the Hitachi Foundation.

– by Matthew Ozga

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Campaign Launched to Improve Direct-Care Worker Image, Boost Job Applicants

The Kenosha County Long-Term Care Workforce Alliance in Wisconsin has a new look and interactive website to complement its recently launched social marketing campaign “When Caring Is a Career.”

Like the entire nation, the county is facing a shortage of direct-care workers and has taken a creative approach to tackle some of the problems that plague the long-term care industry and lead to poor staffing levels.

The Alliance designed the When Caring Is a Career campaign to meet three goals:

  • Improve public perception of long-term care healthcare
  • Increase the number of applicants for direct-care jobs in long-term care through the use of its new interactive website and other technologies
  • Connect potential direct-care workers to employers and to Kenosha County Job Center support services

Public Perception a Barrier

“The Kenosha County Long Term Care Alliance members believe that negative public opinion of work in long-term care is a potent barrier to fuller employment,” said Barbara Wisnefski, project coordinator for the Alliance, a program of the Aging & Disability Resource Center of Kenosha County.

“The new image campaign helps the Alliance continue its dedication to improving the recognition, retention, and recruitment of all caregivers,” Wisnefski said.

In an effort to change the public perception about direct-care worker jobs and garner recognition for the valuable work of this often invisible workforce, the Alliance plans to place bus-board advertisements and billboards featuring direct-care workers’ testimonials on the rewards of their work. The Alliance will also distribute posters and other materials to promote When Caring Is a Career.

Too often, direct-care workers feel that they are not respected or supported, so they are reluctant to let others know about their profession — or end up leaving the profession altogether, the Alliance explains.

“Long-term care consumers and employers understand the value of the direct-care workers,” Wisnefski said. “The general public needs to make these frontline workers feel publicly as valued as they do personally. Caregivers should proudly say in public: ‘Come do what I do!’”

Interactive Website

The Alliance also created an interactive website, which hosts a self-assessment tool to help job seekers determine whether a career in long-term care is the right fit for them. The site also includes information on careers, training resources, and long-term care employers in order to facilitate employment in these settings.

Currently, more than 30 employers actively take part in the Kenosha County Long Term Care Workforce Alliance and support the recognition, retention, and recruitment of direct-care workers.

For more information about the campaign, contact Barbara Wisnefski.

– by Deane Beebe

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North Carolina Journal Devotes Issue to Long-Term Care

The North Carolina Medical Journal‘s March/April issue contains a suite of articles on long-term care, including two about the state’s direct-care workforce. Read the full story

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Report Identifies Effective Retention Programs and Resources

More than two dozen proven examples of direct-care worker retention strategies are outlined in a January report from the American Association of Homes and Services for the Aging (AAHSA). Read the full story

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The Gerontologist Explores Nursing Assistant Job Satisfaction

nursing-homeThe October 2009 issue of The Gerontologist features two studies that use data from the 2004 National Nursing Assistant Survey (NNAS). Read the full story

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Study Investigates Direct-Care Worker Turnover in Maine

maine squareHigher wages, more hours, and travel-cost reimbursement are the strongest predictors of turnover among Maine home care workers, according to a study published in the October 2009 issue of The Gerontologist. Read the full story

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